Brand therapy. 15 Methods for Creating a Brand Strategy in the Pharmaceutical and MedTech Industry
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To build a successful and reliable brand strategy in the field of pharmaceuticals and medical technologies, you need to know exactly which strategic tools to choose and how to use them. The market for pharmaceuticals and medical technologies is rapidly evolving following the development of globalization, which has an impact on politics, economics, science, technology and human lifestyle. Creating brand strategies in a new industry landscape is a challenging yet vital task. Brand Therapy gives pharma and medtech brand teams the tools to understand the market, create robust strategies and realistic plans. The book consists of 16 short and easy-to-understand chapters; A must-read for anyone working on or leading life sciences brand teams.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/876776/UA
Data sheet
- Name of the Author
- Брайан Смит
- Language
- Ukrainian
- Release date
- 2018
- Translator
- Мария Шалвовна Чомахидзе-Доронина
15 books by the same author:
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To build a successful and reliable brand strategy in the field of pharmaceuticals and medical technologies, you need to know exactly which strategic tools to...