The fractal geometry of nature serves as a guiding thread for the author in the environment of non-linear and intricate effects of the reality around us. The fractal illustrates the connection between the objective and the operational through an image, a sign, a number - through a symbol. Fractalization demonstrates such a scenario of the transition “from existing to emerging”, in which the act of action and the actual result, pulled together by a loop of reverse influence, form a single indivisible whole, in which pretense is indistinguishable from intention, and forecasts permanently change themselves. Fractal modeling, combining arbitrariness and strict calculation, opens up space for rational, fractal management, relevant in the conditions of the "symbolic economy", in which the most rewarded are the areas of production and reproduction of functions, operations, programs | further - signs, including money and, finally, fantastic virtual images. Fractal interpretation not only popularizes a new picture of reality, but stimulates creative and extravagant solutions that produce the latest reality at the forefront of science, business, engineering, management.