Kelzie Williams lives in Minneapolis, where she runs a tiny family cafe with her sister. It doesn't even occur to her that the bright red hair, for which she was often teased as a child, will be the key to her success, will open up a brilliant career. After all, it was thanks to their fiery color that representatives of a cosmetics company drew attention to her. Having signed a contract with the company for an advertising campaign, Kelzie received an interesting job, new friends, the opportunity to travel... But, most importantly, she met true love.