The red rose in the title of this book is a metaphor. But not at all a romantic relationship, but "an offer that cannot be refused." It is noticeable against any background, they want to get it, and the presence of thorns in it not only does not repel those who want to possess it, but, on the contrary, enhances this desire.What you want to convince the interlocutor of is the need to buy from your company or accept a marriage proposal, or maybe just admit that you are right - you can make him a "red rose" by applying simple but non-obvious rules.The author of this book, an expert in negotiation and a two-time champion of Russia in managerial wrestling, outlined them here. And this book is a definite "red rose" for anyone who wants to become a master of persuasion.