Young TV journalist Alexa reports on the ban on foreign cosmetics in St. Petersburg - and she herself loses her job because of a tweet about a French moisturizer. Alexa moves to the country, begins anti-crisis renovation of an old house with her own hands and becomes a YouTube star. Meanwhile, a large-scale propaganda of domestic lipstick is unfolding in the city... A light, witty and fascinating novel for those who cannot imagine their life without a smartphone, are selflessly building a career, are interested in the events taking place in the country, but at the same time cannot stand the didactic tone of leading analytical programs on government TV channels.