The legal services market is developing rapidly, and today attracting clients through brand building has become an urgent need. The book “Legal Marketing. How to Build a Personal Brand for Lawyers and Lawyers” provides step-by-step instructions for building a personal brand, one of the main components of the success of lawyers and lawyers. It reflects the five-year experience of Dmitry Zasukhin, a practicing legal marketer, who has helped create a brand for many lawyers and lawyers from Russia and other CIS countries. In an accessible and understandable form, it provides a maximum of useful information that will be indispensable for both beginners and experienced professionals.