Authors Kjell Nordström and Jonas Riddersträle develop their ideas for “Funky Business”. However, the tone of the quotes became different. The former optimism and dashingness, bordering on impudence, have disappeared. In the world of Karaoke capitalism, individual choice is endless. But not for nothing. You pay either in abilities or in cash. In the Karaoke Club of the country, companies and individuals are faced with an inevitable choice: copy others or create their own future. By using benchmarking and best practices, you will become just one of many. Don't imitate - innovate! No matter how well we can imitate, we cannot achieve real success this way. True innovators always beat imitators, and it is important to solve the problem yourself rather than copy the solution.