Before you there is a fourth release of book plan as irreplaceable guidance for a business manager. She contains the concrete methodologies and technologies, sent to the increase of sales. A book is written on the basis of the richest experience of author. Antidumping, creation of competitive edge, motivation of salespeople, optimization of business processes, prognostication of sales. All, that it is necessary for the increase of sales, in detail taken apart and it is illustrated by examples from practice of the Russian and foreign companies.