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Neurocopywriting. What you have not read about texts
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The book describes the use of Ericksonian hypnosis in copywriting, tells how to use the means of artistic expression in a modern informational style, and also draws attention to the features of conscious speech.
BK/26535491/R
Data sheet
- Name of the Author
- Майорова Наталья
- Language
- Russian
- Age
- 12
Reviews
Grade
Олександр
02/04/2024
02/04/2024
Нейрокопірайтінг - книга, яка відкриває нові горизонти в сфері к
Ця книга - справжнє відкриття для тих, хто цікавиться психологією текстів та їх впливом на аудиторію. Автор майстерно поєднує знання про ериксоновський гіпноз, засоби художньої виразності та усвідомлену мову, розкриваючи перед читачем нові методики та підходи до створення високоефективних текстів. Книга не лише надихає на творчість та експерименти в області копірайтингу, але й надає конкретні поради та приклади, які можна застосувати в реальній практиці. Рекомендую цю книгу як професіоналам у галузі маркетингу та копірайтингу, так і всім, хто цікавиться сучасними техніками написання текстів!
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The book describes the use of Ericksonian hypnosis in copywriting, tells how to use the means of artistic expression in modern and ...