If you are going to write a book, know that your impeccable style, beautiful metaphors, vivid characters, and authenticity of events may not work if the story itself is uninteresting. A story should intrigue and hold the reader's attention until the last sentence, because our brain perceives such stories as life experiences necessary for survival. All the masterpieces of world literature are built on this principle. Knowing about the brain’s reactions to a particular plot device—for example, its ability to project the characters’ problems onto its owner and subconsciously look for the best way out of a difficult situation, or the desire to understand other people’s mistakes in order to make fewer of your own—you can design a bestseller. Lisa Kron , based on the latest advances in neuroscience and cognitive psychology, gives writers very important advice and tips. Written with subtle humor and deep knowledge of the topic, From the First Sentence you will also find examples from novels, screenplays and short stories. Each chapter examines one aspect of the brain and provides advice on how to apply this knowledge in practice.