Pulitzer Prize-winning Charles Duhigg brings listeners into the fascinating world of the latest scientific discoveries that explain how and why habits are formed, and how they can be changed.How Starbucks Wins Customers ?Is it possible to program yourself to win?Do the habits of one person affect the achievement of a common goal?Skillfully supporting scientific information with interesting examples - stories from the life of large corporations, successful sports teams, and even the civil rights movement, Duhigg brings us to a whole new understanding of human nature and its truly unlimited potential.Everything depends on the power of habit: sports and weight loss, professional efficiency and financial success. By changing our habits, we can change our lives and the world around us!Copyright© Charles Duhigg, 2012THE POWER OF HABIT © V. Bakanov School of Translation, 2016© Russian edition AST Publishers, 2017© AST Publishing House, 2017© ℗ LLC "Audiobook", 2017Audio recording producer: Tatyana PlyutaTranslated from English by A. ChechinaComputer design by V. Voronin Reprinted with permission from the author and the literary agencyThe Wylie Agency (UK) Ltd.

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