Why do the characters of our favorite books, cartoons and games stay in our heads for a long time after the final scene? A brave protagonist, a scary villain, a funny assistant - they were all created by designers with special skills. This book will provide you with a comprehensive set of tools for creating characters for video games, animation, and book illustrations. It is written by professionals from the industry and includes everything you need to create successful images.As an illustrative work case, three artists get to design the same character and create it for different platforms. The book provides an opportunity to see all the processes: working with a brief, analyzing feedback, correcting errors, interacting with the creative director and other colleagues, and the final presentation. It's a step-by-step learning process that will teach you what works, what doesn't, and why.Such a guide would be great for your future professional projects. Go behind the scenes of the animation, book illustration and video game industries and create your own unique characters!