A lot of successful speakers struggle to write texts, and just as successful authors look very pale on stage. The thing is that oral speech and written speech are two different types of speech. And in order to be correctly understood, we need the ability to accurately and fascinatingly express thoughts orally and in writing, no matter what the speech is about. Letters, messages, posts on social networks, texts for public speaking, stories about travel or events - it is important that the texts are pleasant to read and listen to.In this book, Svetlana Ikonnikova, writing coach, talks how to accurately and convincingly express thoughts in business correspondence, social networks and instant messengers, and Nina Zvereva, a well-known TV presenter, business coach, best-selling author, will explain how to create the perfect text for a speech. How to convey intonation in writing, what is the geometry and vector of the text, where should it begin, for whom it is written, how to catch the attention of the listener and reader from the first phrase, interesting case stories, exercises and tips - this book is for those who want to to be read, watched and listened to.

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