How to create a product that people will buy
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Cindy Alvarez's book How to Create a Product That People Buy complements, expands and details the innovative ideas outlined in the international bestsellers Four Steps to Insight by Steve Blank and Business from Scratch by Eric Ries. What's new about Alvarez's approach is that she's successfully expanding customer development beyond the startup space. The Lean Customer Development method she proposes is applicable to companies of any size, from newly created to established market leaders. After reading Cindy Alvarez's book, you will master the strategy and tools for solving a critical problem of modern business - how to reliably test your hypotheses and enter the market with a product that customers demand.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/108455/UA
Data sheet
- Name of the Author
- Синди Альварес
- Language
- Ukrainian
- Release date
- 2016
- Translator
- Валерия Т. Башкирова
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Cindy Alvarez's book How to Create a Product That People Buy complements, expands and details the innovative ideas outlined in the international bestsellers ...