This is an acclaimed bestseller that will teach you how to harness the power of mass collaboration and show you how to apply Wikinomics to your business. Translated into more than twenty languages and nominated multiple times for best business book, Wikinomics has become required reading for business people everywhere. She explains how mass collaboration is happening not only on Wikipedia and YouTube, but also in traditional companies using technology to breathe new life into their businesses. Don Tapscott and Anthony Williams reveal the principles of Wikinomics and tell amazing stories about how masses of people (both paid and voluntarily) create news, study the human genome, remix their favorite music, find cures for diseases, edit school textbooks, invent new cosmetics, write software and even build motorcycles. Knowledge, resources and computing abilities billions of people are self-organizing and evolving into a significant new collective force, acting in concert and controlled through blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasts. The network is being reinvented to provide the world with a global platform for collaboration for the first time