America, the era of “zero-zero”. Airplanes are just starting to fly, cars are just starting to drive, the world is filled with advertising and considerations of financial gain. The advertisement is engine of the trade. Everything is bought: even old trousers, gossip or a dear aunt. And everything is also sold - at a discount, for buyers - a gift. What, for example, is the price for a young man of sixteen years old, six feet two inches tall? More expensive or cheaper than a young man who is five feet seven inches? To answer this question, the reader will only have to open the newspaper - where the advertisements are printed...