Marketing Wars
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You are holding in your hands one of the most ingenious marketing textbooks in the world. An easy, informative, extremely practical book. Almost from the first day of its publication (in 1986), it became a reference guide for hundreds of thousands of professionals around the world. In developed countries today it is impossible to find a marketing specialist, company leader or manager who has not studied this book, just as it is impossible to find a serious book on marketing in which the authors do not refer to “Marketing Wars.”
Surprisingly, this book, which has already become a classic in dozens of countries around the world, is being published in Russian for the first time. Well, better late than never. Moreover, it has not lost its relevance to this day.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/699506/UA
Data sheet
- Name of the Author
- Джек Траут
Эл Райс - Language
- Ukrainian
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You are holding in your hands one of the most ingenious marketing textbooks in the world. An easy, informative, extremely practical book. Almost from the fir...