In the most visible place. How to see today what people will buy tomorrow

In the most visible place. How to see today what people will buy tomorrow

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FL/912211/UA
Ukrainian
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Ian Chipchase, the author of this book, is called a marketing research special agent. His job is to study the interests and needs of today's consumers in order to identify what will be in demand by them tomorrow: a new service, a design element, a product. Numerous expeditions and research organized by Ian in various countries around the world contributed to the accumulation of enormous experience in the field of collecting and processing information among his team members. They developed unique techniques that helped bring into being dozens of new products and services. This book is both a guide to the world of other cultures and a textbook on marketing research; it will be useful to everyone who wants to learn to see the ordinary from an unexpected point of view, to create successful products and technologies of the future.



The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/912211/UA

Data sheet

Name of the Author
Саймон Штейнгардт
Ян Чипчейз
Language
Ukrainian
Release date
2014
Translator
Ирина Константиновна Древаль

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In the most visible place. How to see today what people will buy tomorrow

Ian Chipchase, the author of this book, is called a marketing research special agent. His job is to study the interests and needs of today's consumers in ord...

Write your review

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