This book talks about one of the most current business trends - design thinking, or the ability to put ideas into practice. Its goal is to turn the concept of design into a practical tool that any manager can use to solve complex development problems. The set of new tools includes: ten techniques for combining design and traditional business approaches; design dictionary translated into business language; simple templates for project management, as well as clear instructions and real examples for each stage of innovation implementation. All together - a real opportunity for profitable growth of your business with minimal risk.

Published in Russian for the first time.