The entire history of memes in one book - from the first researchers of a new social phenomenon to the latest memes and their origin. In his book, memetics popularizer and journalist Ivan Kuznetsov talks about this phenomenon that has become firmly established in our everyday life, reveals the mechanisms of the emergence of memes and their influence on people’s lives, explains why this or that information becomes viral and how this is related to psychology. A fascinating and educational read about a subject you would never think of researching scientifically. The publisher's design is preserved in PDF A4 format.