Alexander reveals the main contradictions of the utility function: benefit in the present vs benefit in the future, individual benefit vs general benefit, centralized decision making vs decentralized decision making. In a certain competitive environment, optimization in which is in favor of some X, it becomes possible to sacrifice which -another benefit to increase your X. Those who use it prosper. Those who refuse die out. In the end, everyone remains at the same level relative to each other, but the overall situation is worse than before. The process will continue until there is nothing left to sacrifice - in other words, until human ingenuity has exhausted all possible ways to make things worse.