What are cults, where do they come from and why do they attract so many people? US linguist Amanda Montell investigates this problem using the example of cults that have become “famous” for collective suicides, seemingly harmless multi-level marketing companies and even “cult fitness” studios. The leaders of almost every such community develop a special language in which traditional concepts are distorted and replaced by others and which allows you to manipulate people. From the book you will learn how, using language analysis and other “special tools,” to identify malicious sects, often disguised as ordinary organizations that promise to improve your life, and how not to fall into the traps they set. Saved in PDF A4 format publishing design. Did you like the book? We know what's worth reading next! In the PDF attachment or at the end of the book you will find a secret promotional code for a 40% discount