There are more than 400 million people in the world whose creativity, imagination and determination can make us ashamed of our own limitations. They are unique experts, although they hardly discuss their actions with anyone. We're talking about children. But once upon a time we were like that! Where have our superpowers gone? Paul Lindley, founder of the popular organic baby food brand Ella's Kitchen and former head of the teen TV channel Nickelodeon, identifies 9 characteristics and behaviors that are easy to implement in any business, once you remember how we learned through play the world. His book helps you master the art of thinking in multiple directions at once, offers bold business tactics that challenge seasoned marketers, shows how much we have lost as adults, and suggests how to regain what we have lost. No wonder Sir Richard Branson included it in his list of must-read works. Do you want to succeed? It's time to fall back into childhood!