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We live in a country where "cargo marketing" has won - marketing based on myths and fictions. Some businesses are comfortable in the arms of this cult, but sooner or later the collision of reality and mythology leads to devastating consequences. On the pages of this book, Oleksiy Filanovskyi, a well-known Ukrainian marketer, analyzes the most common business myths and offers effective and transparent methods and tools that will help establish truly effective marketing work.
BK/344663/F
Data sheet
- Name of the Author
- Нік Крейґ
- Number of pages
- 240
- Language
- Ukrainian
- Cover
- 7БЦ
- Size
- 24.30 x 17.30 x 1.98
- Series
- PRObusiness
- ISBN
- 9786170956347
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We live in a country where "cargo marketing" has won - marketing based on m...