The book “MBA in your pocket” is the quintessence of the knowledge and skills that a manager and entrepreneur need to succeed in their career and business. She covers practical techniques and techniques in key areas such as business development, personal improvement and the art of management. Written by recognized European experts, this course provides a unique opportunity to gain, in the shortest possible time, the knowledge necessary to run a successful business. This chapter addresses a set of issues related to improving the way you work in business. This chapter focuses on financial and accounting methods that ensure effective management and maximization cash receipts from business activities. It is divided into two main parts that provide insight into the building blocks of sound business practices: (1) Fundamental knowledge of the field. (2) Techniques and methods of operation. Although this section is entitled "Human Resource Management", we will try to draw a clear line between strategic issues. managing people and the HR function. People often confuse these two aspects of HR management. The company's personnel management methodology differs in many ways from the routine work of the HR department. The main attention in this chapter is paid to consideration of optimal ways to develop an effective business strategy, as well as the most important area of application of this strategy - methods of revitalizing unprofitable enterprises. This chapter does not talk about how to get approval of your proposals, but about how to write a formal business plan. This is an addition to Chapter 14.