Soft skills are an incredibly popular topic right now, but they have always been necessary for everyone, even when they were not talked about as much. No artist could achieve success simply by mastering the ability to apply paint to canvas. Bosch was helped by the ability to tell a story (storytelling), Van Gogh was inspired by Japanese art (cross-cultural communication), and Dali skillfully created a personal brand. Art critic Zarina Asfari suggests learning skills by watching great artists. Agree, it is much more pleasant to develop customer focus, knowing how it helped Raphael win a place in the sun from Michelangelo and Leonardo. And it’s much more fun to exercise creativity using the methods of the surrealists. In addition to history and theory, the book contains practical advice on developing soft skills using methods tested by the geniuses of the past and modern creators.