The groundbreaking book by Matt Watkinson, winner of the 2014 Best Management Book Award, presents a coherent and simple system for making error-free business decisions. The author considers an enterprise or company as an integral organism in which all elements are closely interconnected, so that any changes in one of them will inevitably entail serious consequences for the entire system. He managed to develop an easy-to-use, but very effective analytical model - a grid that allows you to correctly assess the big picture, look at the situation in dynamics, predict the results of changes, organize both team and individual work. “The grid that I will talk about is - it is a tool for making smarter, more informed decisions. With its help, you can identify problems and find promising areas in an existing business, as well as test new ideas. I wrote it so that the life of each of my readers would become easier and better. Everyone will benefit from this.” (Matt Watkinson)