“Well-uh...”, “Uh-uh...”, “It follows from this...”, “I would like to say...”. If you want to say something, say it! Briefly and to the point, as this book teaches, which has become a super bestseller in the West. In it, entrepreneurs and media moguls Jim VandeHei, Mike Allen and Roy Schwartz tell how to make your speech persuasive and your texts clear. This training book contains dozens of practical exercises, examples and diagrams that will help you become a master of rhetoric. “Short and to the point” will teach you: - to break through the endless information noise; - to create powerful and concise messages; - to compress information without losing content; – attract the attention of the audience; – express complex ideas in simple words.