Do we create our image on social networks or does it create us? Iceland. A charming country with picturesque slopes and ruthless glaciers. It is here, on a promotional trip for popular bloggers, that Alabama Wood suddenly disappears. Now the Icelandic police have to find out who is behind the disappearance of this daring, beautiful girl. Maybe Celeste Reed? Alabama's best friend, who lately has been overly concerned about her child's behavioral problems, as well as her husband's refusal to acknowledge these problems. But the way Celeste dealt with her anxiety would not have pleased Alamabe at all if she found out about it. Or is Holly Goodwin involved in Alabama's disappearance? Fitness guru and unwitting idol of Alabama. Despite the perfect blog with a million subscribers, Holly's real life began to crack. And the only person who suspects something is wrong in Holly's carefully retouched photos is Alabama... As the line between the social network and real life blurs and the search for Alabama Wood drags on, her friends realize that Internet fame comes with a price. That's just how much they're willing to do. pay?