Kolya is 24 years old, and 12 hours of sleep a day is no longer enough for him. He lives in an imaginary and far from harmless world of advertising, which with his help actively brainwashes all the inhabitants of a huge city. Everyone - just not Kolya’s cousin Christina, who has an original theory or opinion on any subject that differs from the standard. Finding himself with the sister with whom he was once in love under the same roof, Kolya is completely deprived of peace. But he finds himself...