By learning to explain facial features and connect their features with behavioral characteristics, we can quickly begin to understand the person we see for the first time. We will receive additional information in order to develop tactics and strategies for interacting with him. We will more easily and accurately learn about the state of our communication partner, based on the slightest nuances of facial movement. This textbook is compiled in accordance with the requirements of the State educational standard for specialists in the field of service and reflects the content of the main issues of the discipline being studied.