American businessman Benjamin Carter decides to put an end to the reputation of a playboy, which the yellow press tirelessly repeats, and to do this, marry a lady worthy in all respects. He turns to a dating service, where they find him an ideal match. But his chosen one, Julianne Ford, refuses him. However, Ben Carter is used to getting his way and therefore goes to a charity auction. Julianne's kiss is on offer there. He is ready to pay a million dollars, but sets a condition: Julianne must spend the weekend with him. Will Ben be able to break the resistance of the wayward beauty?