The most interesting autobiographical books are those in which the author tells not only about what he did, but also about what he learned. Stanley Marcus, the owner of the world-famous chain of clothing stores "Neiman Marcus", sincerely shares his own experience, inviting readers to witness doubts and search for a way, mistakes and brilliant solutions, defeats and victories. This story of incredible success is actually the story of a family, several generations dedicated to their work, a dynasty that has become a symbol of business success and family unity.