For thousands of years, human feelings of shame and guilt have served as a tool for society to control the individual. And what is their place in our days, when few people are stopped by other people’s opinions? In this book, American researcher Jennifer Jackett comprehensively examines the topic of shame and comes to the unexpected conclusion about the revival of its role in modern society. Thanks to social media, information about both an individual and entire organizations instantly spreads everywhere, so shame again becomes a powerful tool of influence. Jennifer Jackett is convinced that in a situation where humanity is facing many global challenges, shame takes on special significance. The desire to be proud of your actions, and not to be ashamed of them, can become the basis for a new rethinking of personal and collective responsibility.