The gray-blue VKontakte logo flashes on all monitors in the country. Why is the virtual reality of social networks so attractive for tens of millions of Russians aged 12 and older? Who came up with this toy and where is this man leading his unusual company? Pavel Durov almost does not communicate with journalists, but the author of this book managed to get inside VKontakte. The result is not just a journalistic investigation, but an adventurous story exploring the phenomenon of a charismatic network entrepreneur and his brainchild - and at the same time a completely material expression of the popularity of a social network business.