"PR in real time: Trends. Cases. Rules." is a book that will introduce you to the basics of public relations in the digital age. The authors share current trends and examples of successful cases from the world of PR, as well as reveal the basic rules of successful communication in the modern world. You will learn how to use social networks, online platforms and other tools to build a successful PR campaign. The book will be a useful source of information for those interested in communications, branding and PR strategies in today's world.