"Designing a business: How to conquer the market by adapting to changes. The experience of Coca-Cola" is a book that reveals the secrets of success of one of the most famous corporations in the world. The author, a well-known manager and entrepreneur, offers readers a unique opportunity to get acquainted with the specifics of business creation and development in conditions of constant changes in the market. In this book, you will learn how the Coca-Cola team achieved high results by adapting their business to modern trends and consumer demands. Share insights on how to predict and respond to future trends, develop new products and services, and create a strategy to win the market. "Designing a business: How to conquer the market by adapting to changes. The Coca-Cola experience" is an inexhaustible source of information for those who want to grow into a successful entrepreneur or manager, learn strategies for flexibility and quick response to market challenges.