If you are starting to design a booklet or create your own website without serious art education and experience, this book will be indispensable for you. Written in easy language and free of complex professional terms and theoretical concepts, it is a clear, practical guide to graphic and web design and layout, sufficient to master the necessary principles and methods of working as a designer in any format: from printed materials to the Web.

This beautifully illustrated, full-color book focuses on the fundamentals of visual design and includes the following topics: - The fundamentals of effective communication design that conveys the desired message to the viewer; - Preparation for work with a design project; - 13 sins of layout; - basics of typography; - work with color; - styling for web, video and presentations; - infographics; - printing and presentation of design.