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Oleksiy Filanovskyi's book is not a textbook on marketing and not a guide for narrow specialists in certain fields of marketing activity. And the word "Main" in its name indicates, first of all, that it contains answers to the most fundamental questions related to marketing, which is alive, changing and moving like mercury. It is important that we are talking about our Ukrainian realities, our markets, our consumers and our cultural paradigms.
BK/269728/F
Data sheet
- Name of the Author
- Володимир Кошелюк
- Number of pages
- 400
- Language
- Ukrainian
- Cover
- 7БЦ
- Size
- 20.80 x 13.50 x 3.36
- Series
- Дебют
- ISBN
- 9786170933898
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Oleksiy Filanovsky's book is not a textbook on marketing and not a guide for narrow...