The distinguished American art historian Svetlana Alpers (b. 1936), daughter of the economist and Nobel laureate Vasily Leontief, made a bold attempt to look at Rembrandt, the genius of Dutch painting of the “golden age”, in this work, published in English in 1988. as an artist-entrepreneur who created in the 17th century, when the Republic of the United Provinces was not only one of the centers of Western European art, but also the cradle of a market economy, an innovative and surprisingly effective model for the production and promotion of works of art - in this case, paintings and etchings , which in many ways anticipated the strategies of the modern art market. Alpers' book made a splash in Rembrandt studies and gave impetus to research into the artist's practice using the tools of social and economic history. The publishing layout is saved in PDF A4 format.