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The author forces marketers to develop dexterity in order to discover and sell the unique values of their products. He looks at successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Matzah and tiny Trinity College in Connecticut to determine why some marketers succeed in differentiating themselves while others struggle and fail
BK/265404/F
Data sheet
- Name of the Author
- Ю. Кісіна
- Number of pages
- 256
- Language
- Ukrainian
- Cover
- 7БЦ
- Size
- 20.80 x 13.80 x 2.30
- Series
- Сучасна проза Східної Европи
- ISBN
- 9786170930675
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The author forces marketers to develop agility to identify and sell unique ...