Marketing is more of an art than a science. But you also need specific skills to run successful marketing campaigns and specific techniques to create sound business plans. This book will teach you both. Richard Hall has extensive experience in running marketing campaigns. The main thing in marketing, according to the author, is “to be on everyone’s lips.” In his book, he describes the main techniques of “guerrilla” marketing, which consist in unobtrusive promotion, when potential clients do not suspect that they have become the target of hidden advertising. You will learn how to make a product tempting for the buyer without spending millions, and what effect non-standard advertising media can have. “Marketing is joy. It is inextricably linked with everything that makes up human life. As a rule, people give us the greatest pleasure, and therefore studying them is extremely pleasant" (R. Hall).