The main goal of the book is to reveal specific aspects of the artist’s creative personality, what distinguishes him from creators in the field of science, technology, etc. The book examines the personality of the artist V. A. Serov as the main “model” of the artist’s creative personality. the social role of the creative personality of the artist, its aesthetic orientation, the importance of professional skill, psychology, energy and ethics of artistic activity. Much attention is paid to the formation of a creative personality, its formation, growth and artistic education. Unlike the first edition, a section “Artistic Energy” has been added, which is interpreted by the author in the context of his energy concept of artistic psychology (see E. Ya. Basin “Under the Aesthetic Integral”), which allows us to approach the explanation of the extrasensory (telepathic) aspect of the artist’s creative personality , a section has been added on the ethics of the artistic personality (the ethics of the human artist and the creative ethics of the artist).