This book is for those who have already realized that business cannot be conducted using traditional methods, because the world has changed. Edwards Deming, an outstanding consultant of the 20th century, one of the authors of the “Japanese economic miracle,” poses an intellectual and moral challenge to the stereotypes of traditional management. His revolutionary theory offers the philosophy, methods and management technologies necessary to build a sustainable, efficient business that balances the interests of all stakeholders: consumers, employees, owners, suppliers, and society as a whole. The proposed principles and concepts are illustrated with numerous examples from various industries, services and management. The book will be of interest to managers at all levels, entrepreneurs, engineers and technicians, as well as teachers and students of organizational, management and engineering specialties.