Many tried to comprehend the secret of creativity, but only Genrikh Saulovich Altshuller managed to create a coherent theory for solving inventive problems - TRIZ. Having studied tens of thousands of patents and copyright certificates, Altshuller discovered the basic laws of invention and showed that the process of creating inventions is controllable. The process of invention requires the correct organization of thinking, overcoming psychological inertia, striving for an ideal solution, and resolving the contradiction hidden in any non-standard task. TRIZ is recognized throughout the world and is used to solve creative problems in many areas of human activity, from construction and design to advertising, PR, management. “Find an Idea” is a book in which TRIZ is presented in the most complete and complete form. This publication contains for the first time all the main TRIZ tools: standards for solving inventive problems, the full text of ARIZ-85B, methods for resolving technical contradictions. Numerous examples of creating inventions using TRIZ and problems for independent solution are given. The book will be of interest to everyone who seeks to increase the efficiency of creativity, and will be useful not only to inventors and engineers, but also to businessmen, managers, people in creative professions, students and schoolchildren.