“Pisces are not just living beings: they are individuals with personalities and relationships with others. They can learn, absorb information and invent new things, reassure each other and make plans for the future. They are able to have fun, be in a playful mood, feel fear, pain and joy. They are not just intelligent, but also conscious, sociable, social, capable of using communication tools, virtuous and even unscrupulous beings. The goal of my book is to give them a voice in a way that was not possible in the past. Thanks to significant advances in ethology, sociobiology, neurobiology and ecology, we can better understand what the world is like for fish themselves, how they perceive, feel and experience it.” (Jonathan Balcombe)