During the "Being an Artist™" exhibition at the Chicago Museum of Contemporary Art, two greatest works are born, one of which is the work of a ten-year-old boy, the second of a seventy-three-year-old lady. The event causes incredible hype, especially when it turns out that anyone can create an unsurpassed masterpiece - you just have to drink water from the museum's Fountain. When the general public learns about the magical source, a real pilgrimage begins - unlucky creators flock to it in droves, hoping to gain fame and immortality. But they don’t realize that they will have to pay dearly for a couple of sips of the miraculous liquid.