The book “VID on the craft. How to turn talent into capital" is being published on the occasion of the 30th anniversary of the "Vzglyad" program, with which the new Russian television began on October 2, 1987. The book consists of two nested parts - the author's training course for student television journalists from Alexander Lyubimov, one of legendary hosts of the “Vzglyad” program, producer, media manager, president of the VID television company, and essays about the main projects of the VID television company - from “Vzglyad” and “Field of Miracles” to “The Last Hero”, “Wait for Me” and television series. The stories of the projects of the VID television company, told by their authors, producers and participants, describe the path of each program from concept to viewer. The co-author of the book is Kamill Akhmetov, journalist, writer, editor, screenwriter, teacher at the Moscow School of Cinema. The book is unique material and exciting reading for future television and Internet TV professionals. It is intended for everyone who wants to learn about a professional approach to creating video content.