Properly conducted negotiations lead to sustainable partnerships, help both parties achieve higher goals than they could achieve alone, and allow companies to avoid conflicts. This book describes a simple and effective method of negotiating both in person and virtually. The author offers a tried and tested five-step process for negotiating long-term agreements with best practice examples, test cases and tools.This fully practical guide reflects the author's over 25 years of negotiating experience in a variety of situations. Its purpose is to give you the confidence to negotiate any contract or agreement, no matter how big or small. Using a solution-oriented approach that focuses on preferred outcomes rather than conflicts, and on asking questions and listening to the other side rather than trying to convince or impose your game, this pragmatic book will help you build your profile as an ethical and respected negotiator. Consistently guiding the reader from contextual analysis and preparation for achieving the goal to understanding the importance of communication and implementation of agreements, the author clearly describes the tools and skills necessary to influence the outcome of the negotiations.Editorial design preserved in PDF A4. p>