What is data and how does it appear? How to store and convert them? How to extract value from existing information resources and continuously improve it? How to speed up import substitution? How to establish data management in order to adequately resist disruptive influences? You will find all this and much more in the book “The Value of Your Data.” The book consists of two parts. The first traces the paradigm shift in relation to data that occurred from the first scientific revolution to the fourth industrial revolution. The features of data as the most valuable asset of an organization and the main barriers to extracting value from it are examined in detail. The second part is devoted to describing the main approaches to eliminating barriers. Key areas of data management are analyzed at different stages of their life cycle - from planning to expanding application possibilities. Why read Data as an independent super-valuable asset is rapidly entering the agenda of both management and company owners, as well as heads of government agencies and institutions. And it is very important to have sources of information that allow you to understand it, learn to work with it and turn it into a competitive advantage. This book is one of those publications that allows you to obtain timely tools for creating a modern, highly effective organization and making your business a market leader. For whom the book will be useful for both beginners in data management and experienced professionals who want to deepen their knowledge in this area .